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A Website Redesign and Development Service

Transforming Online Presence for AAICEC

Overview


Addis-Africa Convention and Exhibition Center sought to enhance their online presence with a website that could communicate their brand’s values while being intuitive and easy to navigate for their users. They needed a scalable, secure, and visually compelling platform that would cater to both their existing customer base and potential new users. Additionally, the client wanted to modernize their old website, which had limited functionality and was not optimized for mobile use.

  • Enhanced User Experience

    Create a user-friendly design that resonates with both first-time visitors and returning users.

  • Mobile Responsiveness

    Ensure seamless performance across devices, with a mobile-first approach.

  • Scalability

    Build a site that can grow as the company expands, supporting additional products, services, and potential e-commerce capabilities.

  • SEO Optimization

    Improve the website’s search engine rankings to drive organic traffic and increase lead generation.

  • Brand Identity Alignment

    The existing website did not reflect AAICEC's innovative approach, requiring a design overhaul to align with the brand’s refreshed image.

  • Mobile Optimization

    The old site was not optimized for mobile use, leading to a poor experience for visitors using smartphones and tablets.

  • Scalability

    The client wanted to ensure that the site would support future growth, including the addition of event booking features.

OurApproach

Discovery & Strategy Phase

We started with a discovery session to understand AAICEC's goals, target audience, and website vision. Through competitor analysis, we identified key opportunities for improvement.
1

User-Centered Design

Our design team created wireframes and mockups focusing on ease of navigation and mobile-first design. The layout featured clean aesthetics and intuitive calls to action that aligned with the brand’s values.
2

Custom Development

We developed a custom website with mobile-first design, SEO optimization, and a user-friendly CMS for easy content management.
3

Testing & Quality Assurance

Extensive testing was conducted to ensure flawless functionality across devices. We handled content migration and launched the site smoothly without data loss.
4

Client

Addis-Africa Convention and Exhibition Center

Industry

Event Management & Hospitality

Project Type

Website Redesign & Development

Duration

Two months

Client

Addis-Africa Convention and Exhibition Center

Industry

Event Management & Hospitality

Project Type

Website Redesign & Development

Duration

Two months

AAICEC

AAICEC

AAICEC's testimonial 

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