Marketing Head

eTech S.C.

eTech S.C.

eTech Blog Post

Marketing Head

Job Summary:

The Marketing Head is a leadership role responsible for overseeing and driving marketing strategies and initiatives in the Ride and eCommerce industry. This position involves developing comprehensive marketing plans, managing a team, and collaborating with cross-functional departments to achieve business goals. The Marketing Head will play a crucial role in increasing brand visibility, driving customer acquisition, and enhancing customer engagement.

Job Description:

– Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and customer retention in the Ride and eCommerce industry.
– Lead a team of marketing professionals, providing guidance, mentorship, and performance management.
– Collaborate with cross-functional teams, including sales, product development, and operations, to align marketing efforts with business objectives.
– Conduct market research, customer segmentation, and competitor analysis to identify opportunities, trends, and target audience preferences.
– Define and manage the marketing budget, ensuring effective allocation of resources and maximizing ROI.
– Oversee the development and execution of marketing campaigns across various channels, including digital marketing, social media, email marketing, content marketing, and offline channels.
– Monitor marketing performance metrics, analyze data, and generate actionable insights to optimize strategies and tactics.
– Manage relationships with external agencies, vendors, and partners to support marketing initiatives and ensure brand consistency.
– Stay up-to-date with industry trends, emerging technologies, and best practices in marketing, and drive their implementation within the organization.
– Collaborate with the sales team to develop sales enablement materials, lead generation strategies, and promotional activities.
– Ensure compliance with marketing regulations and industry standards.


– Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is a plus.
– Proven experience in marketing management, preferably in the Ride or eCommerce industry.
– Strong understanding of marketing principles, strategies, and tactics.
– Demonstrated leadership skills with the ability to manage and inspire a team.
– In-depth knowledge of the Ride and eCommerce industry, including market dynamics, trends, and customer behavior.
– Experience in developing and executing successful marketing campaigns across various channels.
– Proficiency in digital marketing techniques, including SEO, SEM, social media marketing, and content marketing.
– Excellent analytical skills and ability to leverage data to drive marketing decisions.
– Strong project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.
– Excellent communication and interpersonal skills.
– Strategic thinking and problem-solving abilities.
– Ability to thrive in a fast-paced, dynamic environment.
– Results-oriented mindset and ability to meet and exceed marketing goals.
– Relevant certifications, such as Google Ads or HubSpot Inbound Marketing, are a plus.

Competencies or personal attributes

Strategic thinking, Leadership, Data analysis, Creative, Communication skill, Relationship building, Analytical thinking, Market Knowledge, Adaptability

Fluency in spoken and written English.

What we will offer

Attractive salary
Exciting work environment
Capacity building opportunities
Opportunity to work with highly skilled international experts, and be part of a team that provides high-quality services and products.
A Great professional career path towards excellence


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